Using ionic technology, American Wave is THIO and AMMONIA FREE.

The system uses ‘soft tools’ that reduce the stress on the hair; editorial-hair setting techniques that ensure the mélange of textures we create are always contemporary, fashionable and wearable; and a specialized waving lotion that reconditions the hair for a smoother cuticle filled with life and vitality, not dryness and damage.

Instead of chemical compounds, American Wave smells like eucalyptus.

A wave, texture and volume enhancing service it creates a range of customized looks, from cascading beachy waves to increased fullness and bounce to curly shapes and styles.