Using Ionic technology and soft tool wrapping techniques, American Wave creates different textures, yet always remains soft and gentle on the hair. One of its main benefits is that it makes it easier to wear ‘wash and go’ hairstyles with minimal upkeep.

The right after-care products are important. With wavy or curly hair (whether natural or American Waved), it’s essential to maintain moisture, as this keeps the hair detangled, supple and bouncy. When in this condition, itʼs easier to style waves and curls. We have created a clean and green hyper-luxe six-piece American Wave Hair Care product line to set the new gold standard in care and styling for textured hair. We recommend these prestige products for heavenly waves and curls.

American Wave ReHab Shampoo

American Wave ReHab Shampoo

American Wave Submerge Conditioner 

American Wave Submerge Conditioner 

To cleanse & condition wavy and curly hair types, work with American Wave ReHab Shampoo and American Wave Submerge Conditioner. Designed to be exceedingly kind to textured tresses, these products are sulfate and paraben free, preserve color, and protect from UV rays. To celebrate and elevate waves and curls, key ingredients include lemon bark, vitamin E, chamomile, sweet almond oil, shea butter, and botanicals. They give American Wave-made hairstyles the care they require, breathing fresh life into textured hairstyles. Use 2-3 times weekly.


A great non-foaming cleansing conditioner is an essential part of the after-care regimen for wavy and curly hair types. (If you've got texture, you'll know all about the benefits of skipping the sudsy buildup of too much shampoo.) Rogue Co-Cleanse is a lather-free cleansing conditioner to replenish moisture, improve manageability, enhance wave and curl definition, and color radiance. Rogue keeps the hair clean and refreshed, removes build-up without stripping natural oils, or causing damage or dryness. Promotes healthy waves and curls. Great for the undone, second-day hair look. Chamomile, Açai Palm, Witch Hazel, and Fruit Extracts combine to make the hair smoother, softer, and easier to work with. It’s a modern product for contemporary textures. Use 2-3 times weekly; shampoo and condition on most of the days that you don't go Rogue. 

Rogue Co-Cleanse

Rogue Co-Cleanse


We offer three Hypnotic styling products with the Elixir to make your texture Glint. This trifecta is paraben, sulfate and sodium-chloride free, color-safe, and vegan. 

Packed with proteins and lipids Elixir Defrizzing Gel locks in moisture using a unique gelled-oil formula to strengthen curls and beat away frizz without build-up or greasy residue. Curls form and unite with definition, natural movement, polish, and optimum protection from breakage.

Formulated with argan oil, shea butter, macadamia and babassu oils Hypnotic Curl Calmer compels curls to perk up. This bewitching blend of emollients keeps curls hydrated, defined, soft and shiny. Great for textural definition, abundant and resilient wave and curl patterns that cascade with beautiful soft luster.

Made with exotic fruit and flower extracts, vitamin E, and chamomile Glint Texture and Shine Spray creates scintillating, sun-kissed shine. Makes piecey, tousled, beachy looks. Amps the hair shaft, giving hair more oomph. Luxe moisturizers repair dry ends, and protect from the elements. Spritz onto styles to get flashes of light, reflecting from the shiny surface of the hair.

Elixir Defrizzing Gel

Elixir Defrizzing Gel

Hypnotic Curl Calmer

Hypnotic Curl Calmer

Glint Texture & Shine Spray

Glint Texture & Shine Spray