AMERICAN WAVE HAIR CARE is a prestige six-piece product line setting the new gold standard in care & styling for textured hair. Unique packaging, kind ingredients, signature fragrances, clean & green to celebrate the timeless elegance, beauty & grace of texture.
@arrojoamericanwave by Marlene, cut by Clare at @arrojowilliamsburg! @marlenehair_nyc @clareedith. For appointments, please call 718-215-6625.
This beautifully beachy American Wave is perfect for easy-breezy spring styling!
Fashion Manuscript is a monthly business-to-business magazine featuring extensive coverage of important fashion and beauty industry events and happenings. Recently, Lori Zelenko interviewed Nick Arrojo about the success of American Wave and what's on the horizon. Click here and go to pages 70-71 to read the article in full via the digital edition.
Today.com and simplemost.com recently published articles on the return of texture, wave and curl, body and movement in the hair, citing the American Wave service as a market-leading service on the pulse of the trend. Says Today.com:
"New York’s Arrojo salon, for example, offers an ammonia-free technique called the "American Wave" and many other salons have “body wave” or “modern wave” on their menus."
Racked.com beauty editor Angela Lashbrook had a craving for bodacious waves and curls; she came to ARROJO to discover the new wave of curl. She was so impressed, she wrote all about it. Read the full article on Racked or peruse select extracts below. . .