America! “Ride The Wave”

This image of perfectly imperfect beachy blonde bombshell hair is taken from ‘Ride the Wide,” a new collection from ARROJO master stylist, Amanda Jenkins. Nabbing inspiration from the 1990s surfer girl aesthetic, the hairstyle boasts an easy-going, wavy texture full of personality; the portrait reflects the laid-back attitude, fun and fashions of all-American surfer girls. Appropriately then, the look was made with American Wave, the modern way to put the beauty and grace of texture and tousle into tresses. Amanda also shared her inspiration for this look; for her thoughts, click notes…

“Ride the Wave symbolizes how we see the texture trend––young, carefree, easy, versatile, sexy, fun and fabulous. American Wave gives us the tools to create modern, fashion-forward looks with texture and volume tailored exactly how we like it. As American Wave continues to evolve, we are working on new wrapping techniques, inspired by the way we set hair in editorial, that allow us to offer ever more dynamic, fashionable, permanent and damage-free texture transformations. We wanted to create editorial content to show the world how wearable and desirable texture can be.” –– Amanda Jenkins

Hair: Amanda Jenkins Using ARROJO American Wave & ARROJO American Color Wave

Photo: Jammi York