Texture, Wave, Curl & American Wave In the Beauty News

Today.com and simplemost.com recently published articles on the return of texture, wave and curl, body and movement in the hair, citing the American Wave service as a market-leading service on the pulse of the trend. Says Today.com:  

"New York’s Arrojo salon, for example, offers an ammonia-free technique called the "American Wave" and many other salons have “body wave” or “modern wave” on their menus." 

Read the Today article here and the simplemost article here