Nick Arrojo is the inventor and pioneer of American Wave.

ARROJO NYC is the flagship location for the service. We also train and certify salons and stylists across America to practice American Wave. As a creative and specialized technique we urge clients to only get an American Wave from a certified salon or stylist. View the American Wave salon locator here.

Clients with all hair types are eligible for American Wave. The formula lasts for up to three months and works with most permanent and demi-permanent colors. American Wave is not suitable for hair highlighted beyond 25%. For hair highlighted beyond 25% we recommend American Color Wave.